BOSS CRUSH | Chit Chat w/ Our Founder

As you know, we recently celebrated our 1st anniversary (woohoo!). So far you know who we are and what we do but not why we do it. Our BOSS CRUSH posts will be focusing on people we admire from those we partner with to all the other inspiring people we come across. We thought we'd kick it off with a segment on 'Our Story' from our founder, Cindy Okoronkwo. Read on to find out what she had to say.


Ironically I've never been much of a gift person myself. But hold on, hear me out. On reflection, I think it's largely because the process of searching for gifts has always seemed quite laborious and it just never appealed to me. I've always been more of a sentimental person and instead of (tangible) gifts I'd give my time, energy, etc. and expect the same back. However, whenever I did gift (tangibly), it was always well thought out, practical and with a touch of style because I love things with a luxurious accent to them. I'd usually get a mixture of small items rather than just the one as personally it just felt a little empty otherwise. Whatever I got, it was always met with immense glee from the recipient which is such a wonderful feeling. Let's face it, no matter where you are on the gifting spectrum, you can't deny the satisfaction that comes from giving a gift that's well received. I can't be the only one who screams YES with a simultaneous 'cha ching' when I get it right, right?

Prior to the birth of BOX BOSS, I was at a low point, frustrated, demotivated, felt powerless. I felt a strong desire to channel my energy into something creative, something of my own that I could run with and have fun with at the same time. I started thinking about tangible expressions for sentimental moments that could bring people together and strengthen relationships. That's when I had the 'aha!' moment: meaningful and personal gifting, simplified for those who love to give with a touch of style and luxury. It was like a light bulb switched on in my head, a bit cliché, I know, but it's true! I wasn't expecting it but I was glad for it. It brought a much needed wave of excitement and purpose to my life. Before I knew it, I found myself so consumed and immersed with researching and designing to bring the idea to life. There have been many sleepless nights but nothing beats the excitement of fresh ideas springing to mind and being able to bring those very ideas to life. I've received overwhelmingly great feedback all throughout and it's such an amazing journey I'm glad to have embarked on. I want BOX BOSS to do the same for you. Whilst I don't wish you any sleepless nights, I want you to have your 'aha!' moment when you visit the site, whether it's by browsing our collection or reading through our musings on the LUX LETTER, I want you to feel empowered to give gifts that have a lasting impact because one gift can change both yours and the recipient's life.


So there you have it: our 'why?'. Stay tuned for more and never miss a post by subscribing to the LUX LETTER. Until next time...


~ Happy Gifting~

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